Bad Habit Major Intervention Collection
Context:
Bad Habit Beauty was created by mega influencer Emma Chamberlain. The brand pulls inspiration from Emma's larger than life personality which can be witnessed through it's brand identity that embraces the clean and messy parts of skincare. Bad Habit skincare is purposefully designed to reset your stressed-out skin (and mind). Their proven ingredients, functional fragrances, and sensorial textures work together to give your skin the good it needs to cancel out all your bad habits.
After a successful brand launch, Bad Habit wanted to continue it's momentum with smaller product launches in deluxe sample sizes at a lower price point to draw in new customers. The Major Intervention product bundle brings together three of Bad Habit's core mask treatments in a 'try them all' bundle.
Goal:
Create a product launch campaign that converts new or curious customers to purchase the Major Intervention Mask Trio bundle.
Bad Habit Beauty was created by mega influencer Emma Chamberlain. The brand pulls inspiration from Emma's larger than life personality which can be witnessed through it's brand identity that embraces the clean and messy parts of skincare. Bad Habit skincare is purposefully designed to reset your stressed-out skin (and mind). Their proven ingredients, functional fragrances, and sensorial textures work together to give your skin the good it needs to cancel out all your bad habits.
After a successful brand launch, Bad Habit wanted to continue it's momentum with smaller product launches in deluxe sample sizes at a lower price point to draw in new customers. The Major Intervention product bundle brings together three of Bad Habit's core mask treatments in a 'try them all' bundle.
Goal:
Create a product launch campaign that converts new or curious customers to purchase the Major Intervention Mask Trio bundle.
My role:
Working closely with the eCommerce, Art Director, Editorial and Brand teams, I developed the visual design direction for the campaign. I quickly designed a UX centered Shopify module for new products, including a badge to alert customers, and leaned in to product smears/textures to add visual interest. This visual design was then translated to all marketing channels including web, email, paid media and third-part retailers.Skills utilized: Visual Design, Wireframing, Motion Design, UI/UX, Social Content and Email Design
